Semiotics (notes)

Semiotics – Roland Barthes (Notes)

‘Image, Music, Text ‘Book by Roland Barthes – Very analytical book – how media is given off

^ Denotation / Connotation ^

Denotation – What you can see (Obvious meaning) (Signifier)

Connotation – Hidden meaning/the messages given (Signified)

Masthead – name of magazine

Main Image – Central focal point / Visual point / Sex appeal

Main cover line – has to relate to main person (s)

Anchorage – Text anchors to image / meaning behind image and or cover

Largest font – Masthead

2^nd largest font – Main Cover line

Model is usually in front of the text to show importance

Eye line match is also important – any magazine, usually the model is looking straight at the audience to address/engage them directly

Pull quotes or cover lines help to engage audience – play on words – key words

Skyline – set of small information above Masthead aka

‘John Lennon / Neyo / fed up/ etc. ‘

Bar code – Shows your branded – with the price/date/issue

Price has to reflect audience and genre

Teasers – all other information on front of magazine

Lower left third – Free cd or stuff etc, they will be on the lower left to entice customers.

Formal or simplistic font / language